BES Permanent Hair Color
ZERO (Permanent, ZERO ammonia, ZERO PPD hair color)
It is a multifunctional color which totally allows to have perfect color results inside the salons. It is a permanent color: it means that changes the natural color of the hair definitively. Oxidative Permanent Colors hold a base of different colored pigments, chosen according to the desired nuances.
ZERO PPD
Regal Zero formula does not contain PPD (Paraphenylendiamine) but innovative colored pigments which, properly joined together, replaced PPD avoiding allergies.
Categories: COLORATIONS, AMMONIA FREE COLOR
KONTRAST - Permanent highlights with no pre-bleaching
Salon service:
Bes Kontrast hair color is the new fashion salon service to express: personality, originality,
self-confidence, chromatic harmony.
Product setting:
Contrast of colour and light harmoniously associated to achieve a faceted, vibrating, natural
chromatic effect.
Proposed to exalt every woman’s sweetness, style, self-confidence, class and sensuousness.
The Plus:
The content of six vegetal liposomes gives the hair a perfect cosmetic character. The liposomes
can easily interact with the hair structure, with which they present a high affinity in terms of
composition and cell aggregation.
The beeswax contained in the cosmetic cream rebalances on the hair stem the hydropolidic
value, a fundamental factor to disentangle the hair and to censure softness and beauty.
Technical characteristics:
Multichromatic effect harmochromatic hairstreaks and contrast cream with vegetal liposomes
and beeswax not requiring any prior bleaching.
Result:
SPECIAL EFFECT such as: coloured streak effect, flash effect, touch effect, highlight effect,
bend effect, colour
BES Semi Permanent (ammonia free)
BES Soft Color - Semi Permanent
Salon service:
COSMETIC REFLECTION IN CREAM WHITOUT AMMONIA
Contians: Vegetable Liposomes and Melanin.
Product setting:
Tonalization cosmetic reflection: to increase or change the natural reflection of the hair. It
gives to the hair and to the skin a perfect beauty.
The Plus:
Contains the AC COLORPLEX and LIPOSOMES. The first one prevents the UV radiation that
caused the colour hair loss, the second one very similar to the hair structure transport the
active ingredients.
Technical characteristics:
The concept which is at the base of the success of BES SOFT COLOR is determined by
the synergy between the creamy base carrier, colouring intermediaries and active ingredients.
No ammonia formula gives less aggressiveness and low sensitisation on scalp and skin.
Result:
– Complete coverage of white hair
– More colour stability and longer duration of colour
– Perfect hair cosmetics
– Nourishing and conditioning action
– Security resul
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DIRECT color
MOVIE Colors
Professional NON CARCINOGENIC direct hair color
Salon service:
Cosmetic colouring with alpha hydroxy fruit acids.
Product setting:
Cosmetic colouring for hair; making deep, bright and creative colours possible, colours that
are fashion statement.
Plus:
Cosmetic colouring with alpha hydroxy fruit acids without ammonia. Making this hair color non-carcinogenic!
Technical characteristics:
The particular cosmetic formula does not have bleaching power and it may be applied on
natural or previously bleached hair. Does not have to be mixed with oxidising substances.
Result:
Shampoo that lasts from 6 to 8 according to
Categories: COLORATIONS, DIRECT COLOR
TONE Intensifier
BES INTENSIVES
Salon service:
An innovative product that guarantees the hairstylist a unique, ideal, long lasting, single
process colour service that intensifies every result. Ammonia free. Rich in colour pigmentation
and active principles. To personalize and exalt the reflection and highlights of colour.
When combined with permanent or semi-permanent colour, it enhances and emphasizes the
result by giving more intensity and longer lasting colour.
Product setting:
The beauty of hair is synonymous of colour, with luminosity and reflection.
It is possible to personalize and emphasize the reflection of nuances to create a difference in
colour, cut and style.
The Plus:
COCONUT OIL: Important derivates of coconut oil, present in the creamy base, assures
lightness and tangle free results.
VEGETABLE LIPOSOME: The content of liposome include a series of active principles derived
from important officinal plants, which allow the hair to regain its original aesthetic beauty.
BEESWAX: The beeswax contained in the cosmetic cream rebalances the hydrolipidic value
of the hair system, an important factor so as to ensure elasticity, softness and beauty to the
hair.
Technical characteristics:
Reflection cream with a high concentration of pigment and with on intensive action that permits
to personalize, emphasize and create with permanents colours (Bes Hi-Fi, Bes Professional,
Regal Color) or semi-permanents (Bes Regal Soft Color) unique nuances and particular hues
that exalt the stylist’s creative inspiration.
Result:
The strong synergic link created between MPR molecule (molecule of reflecting pigment) and
MIC (molecule of intermediate colouring) permits to obtain a highly reflective intensity to the
hair.
Categories: COLORATIONS, TONE INTENSIFIERS
Description
Preparation:
Product for professional use of 60 ml. Mix in a non-metal container BES INTENSIVE Hair Color
with a colouring cream that reaches a maximum ratio of 20%.
For example: in 50 ml. (about 50 gr.) of permanent colouring cream (Bes Hi-Fi, Bes Professional,
Regal Color) add 10 ml (about 10 gr.) of Bes Intensive Hair
Color and mix with 60 ml (about 60 gr.) of Oxibes at 10
vol. (3%) or 20 vol. (6%) or 30 vol. (9%) or 40 vol. (12%)
depending on the desired result. For example: in 50 ml.
(about 50 gr.) of semi-permanent colouring cream (Bes
Regal Soft Color) add 10 ml (about 10 gr.) of Bes Intensive
Hair Color and mix with 120 ml (about 120 gr.) of Bes Regal
Soft Specific Activator.
TIME OF POSE: 35-40 minutes.
Packaging:
Tube of 60 ml